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It used to be that if you transitioned into financial
planning as a second career, your ideal experience base had
something to do with numbers. A first career in engineering
was good, computer science could have a double payoff if you
also wanted to create your own planning software, and
mathematics were obviously useful.
We now know that a successful advisor has a high level of
comfort with both numbers and people. People, or relationship,
skills are prized, so we look approvingly upon psychologists,
teachers, and family finance counselors entering the
profession. But, without number or people skills, is the
financial advisor wannabe doomed to failure?
Not necessarily. There are many relevant occupations or
training regimens one can come from that have little surface
relationship to financial planning and yet afford a valuable
foundation. Transferring this experience is not unlike sorting
through our existing knowledge base to figure out what
knowledge can be applied to our new career. Some of us enter
the planning field with investment knowledge, and others with
estate planning specialties or insurance product education. We
have to fill in the knowledge gaps. The CFP curriculum is good
for that.
Filling in the experience gaps is a similar process. If we
literally have no past experience relevant to financial
planning, then we may be in the wrong second career. But, if
we have just one or two of the requisite skills, we have
something to build on.
This was true for Steve Thalheimer of Thalheimer Financial
Planning in Silver Spring, Md. A Peace Corp employee before he
became a financial planner, Thalheimer's work experience
doesn't suggest any particular relevance until one digs down
into the duties of his former job.
"I do sometimes feel at a slight disadvantage on the
technical side of things," he says, "but on the other hand, my
past work gives me experience in thinking holistically,
teaching, training, motivating, and empowering clients to take
action to improve their lives."
Thalheimer makes an important distinction between
analytical skills and technical knowledge. "It's the technical
knowledge surrounding financial planning that my previous
career work lacked--for example, how various types of
investments and insurance work, tax laws, etc. , but I think
my previous career did give me good analytical and research
skills."
How does he compensate for his technical shortfalls? "I
take continuing education fairly seriously and refer to my
CFP-study and other reference books often."
Perhaps a strength in human relationships and a weakness in
the technical side of planning is easier to overcome than the
reverse. Ben Utley of Utley & Associates Inc. in Eugene,
Ore., has two chemistry degrees. While many of his analytical
skills transferred, just as Thalheimer's did, Utley says, "I
had to develop people skills." It's how he acquired those
skills that's impressive. Utley turned to professional
counseling and also received what he calls "severe coaching"
from his wife, Brenda, who Utley calls a "people genius."
Pressed for details, Utley says, "I had to acquire my
skills the hard way--try to land a client, lose a client, bear
the pain, modify my behavior, and try again."
He's philosophical about what he considers his weaknesses.
"I had the usual baggage growing up. I think most of us have
it and don't deal with it. I would get in front of a prospect
and wouldn't understand why things weren't going well. So
Brenda, who is a vocational rehabilitation counselor,
suggested I get some counseling, and a lot of self awareness
came out of it. Now I know what my hot buttons are so when
someone pushes them, I can disconnect," Utley says.
A few of us are fortunate enough to have the seemingly
perfect skill set for this job--some combination of analytical
and people skills. During his college career, Bill Starnes of
Mallard Advisors in Newark, Del., majored in psychology and
minored in business, but this presented a problem until he
discovered financial planning as an occupation.
"I liked both people and numbers," he says. "I worked for
years as a financial analyst for a large bank and also for
years as a career counselor. All of my careers choices seemed
to be one-sided, either numbers only or people only," Starnes
says.
Starnes really enjoyed the intellectual stimulation of
number-crunching and financial analysis and the satisfaction
he got from helping people achieve their career goals. His
challenge was to find both in the same occupation.
"I considered many things such as real estate, coaching,
being a professor, the sales side of financial planning," he
says, "and I almost gave up until I found something called
fee-only financial planning. This now provides a challenge,
allows me to use my skills, do the tasks I enjoy, all while
helping people."
But what do you do if you've somehow found your way to
financial planning as a career and have little or no
experience in prior positions requiring either
analytical or people skills? Chances are, you've still got a
lot to offer. Rebecca Preston, a Cambridge Advisor in
Providence, R.I., came to planning from a small-business
background that had nothing to do with finance. The most
useful experience she brought to planning, she says, was
parenting.
"Early on, dire necessity led me and my husband to
PET--Parent Effectiveness Training," she says. "And in that
model, they taught us many techniques that have served me well
in life and in this job. The one that I use most often is
'active listening,' which involves repeating what you are
hearing but putting it in your own words. It is extremely
helpful in flushing out what a client is getting at. I find
that active listening almost always ferrets out issues or
wrinkles that the client did not put on the table at
first."
As an example, she cites the recently widowed woman who
came into her office distressed about the family finances for
which she would now need to take all of the responsibility.
After careful listening and gentle prodding by Preston, her
client cried and expressed great anger at her husband for
dying--in other words, child-like emotions Preston's PET
training taught her to look for and encourage in order help
her children (or a client) get past a trauma and take
action.
So we might conclude that most of us bring some relevant
experience to this career, but will every prospective client
see it that way?
Robert Bubnovich of Rio Financial Advisors in Irvine,
Calif., has a most impressive background as an internal
auditor for more than 25 years in U.S. corporations, as well
as having a teaching background. Says Bubnovich, "The two
processes, conducting an audit and preparing a financial plan,
are virtually identical. Nevertheless, in the eyes of many
potential clients, I'm a rookie again. Basically, the question
and obstacle remains: 'How much experience do you have as a
financial planner?' "
Bubnovich's dilemma, not uncommon for someone just one year
into planning, shows that at some point in our career, neither
analytical nor relationship skills are paramount. Marketing is
perhaps more the key--the ability to convince your prospect
that your background is perfectly suited to the job of
understanding and managing their financial, and sometimes
personal, lives. |